At Toys"R"Us everything is centered around children:

... first of all the largest choice, because each child has its own personality and tastes and it is important to be able to offer them toys and games that correspond to their needs at this moment in time.  The best known brands, the lastest must-haves and hundreds of products from all over the world - all this and more to make your children happy can be found at Toys"R"Us...

...  Here you will find the latest must-haves and fashionable items.  Childen are fickle and their world is marked by fashion and current trends.  Only an expert in this field will be able to anticipate their wants and to be able to answer these desires...

...Toys"R"Us is in a unique position to offer advice thanks to its  50 years experience in  working for the delight of children across the globe as the world leader in the distribution of toys and games.  This is shown also through the selections of articles as well as the well-trained staff in stores  Don't be surprised if they spend more time talking to your children than to you - its normal you are at Toys"R"Us!

Don't worry, though our sales team are also there to help you and are happy to share with you their passion and knowledge of the world of children.

....  The comfort and pleasure to purchase - comfort for the children first of all - if a toy needs to be tested then naturally it is by them so we ensure that all our display models are at their height.

Parents are not forgotton in the organisation of the store which is laid out to allow then to easily find the items that they wanted.  Last of all we cannot forget the happiness of the children and adults alike - which is why our stores are fun, colourful and decorated with fashionalbe themes.

... And not forgetting our services:  we refund the difference if you find an item cheaper elsewhere;  satisfaction or refund.

At Toys"R"Us we know that children are exacting and that parents can sometimes make mistakes - which is why we introduced the satisfaction or refund guarantee to make life easier for children and to make children happier.