Celio is the brand which, because it knows men best, not only accompanies them but stimulates them in their desire to take pleasure in clothing.  Its name, simple and universal, immediately identifiable, its strong client focus and its constant innovation make it the brand known the world over.  Celio is both creative and inspiring.

In an ever changing environment where our clients never cease to evolve, innovation is what is key to our success.  Innovation is at the same time the bringer of results and the source of human progress.

 - Our collections are continually changing to adapt best to our customers needs.

 - Our organisation is continually evolving to become more efficient and reactive

 - our store windows are changes regularly, to show different facets of our collections to solicite the desire to buy.

 - Anchor of our collections, our concept stores evolve in order to stay modern.

To dress in an act of seduction. To assist men in their desire to please and to feel good in their clothes, Celio has created easy to wear lines, trendy and with an excellent quality/price ratio.  The extent of the range and the constant updating of the collections are a constant source of inspiration for Celio's clients.

Collections:

4 per year

nearly 500 items per collection

a capacity to create 30% of supplementary items per collection to adapt to new trends

Seduction is shown through images:

- store windows, ad campaigns, store visuals, catalogues

 - collections:  Celio works together with its customers to forge relations bedded in  fashion

If we had to define our customer - He is 27 years old, lives in town, works and is interested in fashion without being a slave to it.  He wants clothes which are easy to wear everyday, but with a stylish eye to detail which will allow him to feel good about himself , wherever and whatever the occasion - work, leisure, weekend, outings.  He pays attention to what he wears and takes a real pleasure in clothing.